Cactus Communications | Remote
Leading digital growth and performance marketing initiatives for Japan and South Korea markets through Yahoo! Japan Ads, Yahoo! Display Ads (YDA), Naver Ads, Google Ads, and Meta Ads. Responsible for developing Go-To-Market (GTM) strategies, market research, audience segmentation, SEO, lead generation, and conversion optimization for global brands including Elsevier Author Services, Kolabtree, and LeapSpace. Implementing GA4, Google Tag Manager (GTM), conversion tracking, and analytics frameworks to measure campaign performance and drive data-driven decision-making. Collaborating with cross-functional teams to execute localized marketing campaigns, optimize customer acquisition funnels, and enhance brand visibility across international markets.







